Vintage 365: Darling vintage Dogette ad for dog nail polish!

 

✯ Day 55 of Vintage 365 ✯

 

There are certain vintage finds that can't help but put a wide grin on your face. They're those images or items that someone how seem so off-beat, so quaint, so entirely irreverent compared to the ways things are generally supposed to be that they instantly become likeable. "Give me a 'for instance', Jess", I hear you say. Delighted to! :)

Ladies and gents, I present a vintage ad for Dogette Nail Enamel: nail polish for your favourite canine companion. Matching was big in the 1950s (not of course, that there's anything wrong with that - I can think of few things more lovely than matching one's lipstick and nail polish, and do so myself quite frequently), from home decor (think kitchen, bedrooms and bathrooms in primarily one colour) to identically hued hats and shoes, it was seen as classy and classic at the time to colour coordinate.

{Wonderfully interesting Vintage Dogette Nail Enamel poster, measuring 18 x 12.5 inches, $19.99 from All Posters.}

 

Evidently, thanks to the fine folks at Dogette, you could match your dog's claws (nails) to many popular fashion and automobile shades of the day. As we can see in this delightful vintage ad, Dogette came in a range of au currant mid-twentieth century colours, from whisper pale lilac to bold sky blue, these hues were definitely going to get your pretty (and pampered) pooch noticed. (Can't you just imagine regal, highly groomed 1950s poodles sporting perfectly manicured nails?)

While Dogette may seem like a rather strange product (after all, it is a cosmetic product for dogs!), the brand (for whom I honestly could not find much information at all; if anyone knows more about this company, please don't hesitate to share your knowledge in the comments) was decades ahead of their time. In recent years a handful (pawful) of companies have hit the market with their own lines of dog nail polish. It would seem though Dogette has gone the way of the Molossus of ancient Greece (which is a shame, their logo and packaging was downright adorable).

Color Paw (which comes in a wide array of colours) and OPI's Pawlish are two of the best known brands of dog nail (both companies produce formulas that differ from human nail polish and which are safe for use on dogs) on the market today, proving that sometimes even the quirkiest of yesteryear beauty products - be it for people or pets - has staying power.