Vintage Fashionista Friday featuring awesome Heyday vintage reproduction fashions

{Capture the timeless appeal of mid-century menswear inspired fashion - and channel your inner Catherine Hepburn - with this strikingly elegant ladies 1930s brown velvet fedora hat with a bold pheasant feather adorning the grosgrain ribbon band. $106.00 from Poppycock Vintage.}




{Adorn your ears with these charming little handmade burnt orange button earrings created using vintage floral print fabric, hypoallergenic steel posts, and plastic stoppers, that will add an upbeat splash of colour to any ensemble. $5.50 from Manhattan Hippy Vintage.}




{There's something about spring's gloriously pretty return that always puts me in the mood for wearing peach. I'm sure it has something to with the fact that in couple more months, the Okanagan's world famous peaches, nectarines and apricots will be ripe and ready to savour once again. For now, and the whole season through, I'll be reaching for plenty of pretty peach in my wardrobe and should you wish to as well, this absolutely lovely, casual chic Peach Keen Martha Blouse is the way to go. Available in (UK) ladies sizes 8 to 18. £33.33 from Heyday.}




{Sweet, cheerful, and wonderfully vibrant in the way that spring's attire should aim to be as often as possible, this great vintage celluloid floral brooch features two peachy-coral flowers nestled on a brown leaf and would awesome pinned to everything from a suit jacket to your favourite vintage hat, scarf or even handbag. $20.00 from (very aptly named) Peach Parlor Vintage.}




{Even if you're not much of a pants wearing kind of lass, every vintage loving lady's wardrobe needs at least one pair of old school inspired jeans for those times when wearing a skirt or dress simply is not practical, or when you'd prefer a change of pace - and of course, they're perfect for those who prefer pants the bulk of the time to begin with, too. Enter Heyday's Denim Swing Trousers. Cut and tailored like 1940s classic swing trousers, but in an industrious medium weight denim, these are the kind of pants that you'll wonder how your wardrobe ever got by without. Available in ladies (UK) sizes 6 to 18. £45.83 from Heyday.}




{My vintage jewelry loving heart skipped at least a couple of beats when I came across this gorgeous c. 1940s carved lucite bangle bracelet in warm shades of brown that call to mind everything from a tortoise's shell to a tall glass of root beer. It is so very pretty and would work awesomely in a wide array of looks from multiple mid-century decades right on up to today. (On sale at the time of writing for) $68.81 from Vera Mode.}




{Perfect to pair with the peach hued Martha Blouse above or sport with a vast array of other mid-century tops in nearly every colour under the sun, this alluringly pretty Brown skirt with Leopard Print Bow is sure to turn heads and bring in compliments wherever you go. In addition to peach, I'd especially partner it with mustard yellow, mint green, warm reds, aqua, turquoise, cream, soft pink, and pumpkin the whole year round. Available in ladies (UK) sizes 8 to 18. £25.00 from Heyday. $28.00 from Voyeur Vintage.}




{A cinch to dress up with (say, with a cocktail or tea dress) or down with your favourite pair of trousers, this elegant navy blue 1940s corde bag is one of those perpetually lovely purses that will never, ever lose its timeless appeal. }




{With warmer weather gradually becoming the norm again (if not already, then very soon), one cannot help but reach for footwear that lets at least some of their skin breath and make the most of the sun's soothing heat like this wonderfully classic pair of vintage brown leather wedges would. Partner them suits, skirts and trousers now, playsuits, shorts, and sundresses come summer. Shoes fit approximately a ladies 9/10. $50.00 from Guermantes Vintage.}

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A little earlier this spring I had the great pleasure of welcoming one of my all-time favourite vintage reproduction clothing companies, Heyday Vintage Style, as a new blog sponsor. You may remember me discussing my love of Heyday's offering in 2012's post Ten of the UK's best vintage reproduction clothing sources, as well as other mentions and product spotlights here over the years.

An industry leader and producer of some of the best and most classic 1940s and 50s reproduction styles to be had anywhere, Heyday's quality, diverse range, and top-notch customer care have created scores of devoted followers, fans and customers the world over - myself very much included (in fact, I just ordered my second Fleur wrap dress this past February; their immensely darling limited edition Christmas patterned Baubles for Santa, which I can't wait to showcase in an outfit post here come December).

Reasonably priced in the vintage reproduction market, especially for those in the UK or elsewhere in Europe, but still accessible and within the means of many in other parts of the world, too, their garments (which are available for both ladies and chaps) are idea for helping to grow or further expand your mid-century wardrobe and really are enjoyable to wear.

I'd sing Heyday's praises to the moon and back regardless of if they were a blog sponsor or not, but the fact that they've recently become one seemed like the ideal time to put some of their offerings in the much deserved limelight again. Today is also the first time that I've skipped using a date (or name of a holiday) in a Vintage Fashionista Friday post title, which is something I think I'll continue to do from here on out. Instead, I’ll describe the outfit, theme, or some other element of the post, as I feel doing so will help make the titles sound a bit more catchy than just using the date. What do you think?

In honour of Heyday's vintage loving, hardworking and very knowledgeable founder, Shona Van Beers (who blogs at In the Heyday), today's vintage fashionista shares this same lovely name and is decked out in a springtime perfect 1940s ensemble featuring three Heyday pieces, plus a handful of other great products from various etsy shops.

The colour palette at work here is earthy and rich in neutrals, but is neither subdued nor lackluster in the slightest. Quite the opposite actually! It's vibrant, classic, fun and very easy to sport, much like Heyday's fashions themselves, come to think of it!